1. If it's a woman's magazine, suggest box-outs or top five lists. Run your experts by your editor first.
2. For business magazines, make sure they don't have correspondents already covering your story. Think local.
3. For travel magazines, remember to pitch an angle or an experience, not a destination or a place
4.Consider trade magazines, custom publishing houses and in- flight magazines, not just the big names.
5. Check if the magazine has themes, ask for the editorial calendar and pitch to their themes. Find out how much in advance the magazine works
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