ADVERTISING - A POWERFUL MEDIUM OF COMMUNICATION

 

Advertising has the power to create awareness, the power to set the agenda, the power to suggest and influence, the power to convey new information, and the power to persuade.

Consumers become more familiar with a brand with regular exposure through advertisements. A consumer will typically recognise a brand from an advertisement they have seen. 

Advertising performs many functions in the society such as, giving information about the benefits of a product or service, which influences, targets or aims the attitudes and behaviours of customers by using different media outlets to capture their attention.

Mainly advertisements can familiarize consumers with the brand.  This impact helps the consumer make better purchase decisions in the future. For example, if a consumer is going to the supermarket to buy groceries, they will prefer a brand that they know about over the other unrecognized brands on the shelf.

The role of advertisement is to influence the consumer decision-making process and influence consumer decisions in all stages based on the marketing and advertising goals. Advertisers use different channels to reach consumers at different times.

We as a consumers are influenced and benefitted by advertisements in TV, Radio, Newspapers and in social media these days.

Advertisements act as a powerful tool that can help  attract customers, inform them about your products and build customer trust. Most companies use some type of advertisement to help them promote their products or services.

Advertising thus works for both the buyer and seller. Some of the simplest reasons that advertising  benefits consumers are : Increased awareness means more options to choose from: Consumers grow aware of brands that cater to their needs better, learning of them from the ads companies lay. They are able to find substitutes for the products they use easily.

Good advertisements leaves a lasting impact if combined with the best  quality of the product Good advertisements are those that can grab the attention of the viewer and convey a message in a short amount of time. They should be creative, memorable, and truthful. By following these guidelines, advertisers can create ads that are more likely to be successful.