Sports Illustrated was one of the earliest magazines to anticipate today's trend in magazines. Successful magazines today cater to specialised audiences. You probably have seen a copy of sports Illustrated recently, but you may have not seen Heavy Duty Trucking, Bassmaaster, or Inc.
All these publications are ranked among the country's top 400 magazines. They give their readers information that the readers can't find anywhere else, and the number of people who read Heavy Duty Trucking, Bassmaster, and Inc. might surprise you.
Heavy Duty Trucking, which is more than sixty years old and collects more than 5 million a year from subscribers and advertisers is ranked third in the country among auto motive magazines. Most of the magazines's 95,000 readers own trucks or truck and tractor combinations, and they want to know how to make their businesses more profitable.
More than 400 thousand people read Bassmaster, first published in 1976. Articles tell readers how to find and catch large mouth, smallmouth, and spotted bass. Bassmaster collects 8.7. million a year.
The typical Inc .reader is an entrepreneur with a small to medium size business. The magazine began publishing in 1979. More than half a million people read Inc every month, and it averages 125 pages of advertising in each issue. Advertisers and subscribers spend 44 million a year on Inc.
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