Content marketers create new contents by conducting interviews with some one having an expertise in a particular field. Before the interview , the interviewer will google about the person, will have the gist about the issue at hand, and might have researched what he or she has previously said or written on the topic. In this way the interviewer is prepared for the event.
Along with this, this list of seven less obvious techniques will help you to hone your interviewing skill :
1. Be an advocate for your audience
2. Don't worry about being an ignoramus
3. Go for one-on-one conversation
4. Get the spiel out of the way first
5. converse, don't interview
6. superlatives can make for great interview fodder
7. shut up already
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