A sketch map of individual needs - which is useful for managers' when considering individuals- can be drawn from Maslow's hierarchy of needs 1954.
Maslow identified five motivating factors in his hierarchy of needs and indicated that as each need is satisfied, others than emerge. He identified:
1. Physiological needs (including hunger, sleep, thirst)
2. Safety needs (security and protection from danger)
3. Social needs (belonging, acceptance, social life, friendship and love)
4. Self -esteem (self- respect, achievement, status, recognition)
5. Self -actualisation ( growth, accomplishment, personal development)
However, points to bear in mind are that:
* Individuals do not necessarily move up the hierarchy on the principle that a "satisfied need ceases to motivate" although that can be the case
* Different levels of needs can kick in at random points on the scale towards full satisfaction of needs.
* culture and age and other factors can affect the importance of the different needs to different people and at different stages in their lives.
*The satisfying of some needs can be sacrificed in order to try and satisfy higher level needs.
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