HOW IMAGINATIONS WORKS IN BUSINESS?

Imagination is an important attribute to have in business: the skill to visualise the whole in one’s imagination. It is part and parcel of being creative in the approach to decision –making.

Being imaginative is a crucial ability to develop in oneself and others: it helps to surprise the competition, to exploit the unexpected, to invent new products or services, or to solve problems creatively.

Indicators of a healthy level of imagination are the abilities to:

·        Recall events easily and visually

·        Foresee what may happen before an event

·        Be inventive or creative artistically, mechanically or verbally

·        Fantasise about future events.

These elements of recall, visualising, creating, foreseeing and fantasising contribute to effective thinking in business as much as in arts or scientific fields.