Monday, 14 January 2019

TEN BEAUTIFUL FLOWERS OF CHENNAI


                                                         Image result for image malli,mullai jaji flowers
 Chennai is a metropolitan city well known for its MARINA Beach and abundantly available flowers, fruits &vegetables. The Markets in Chennai are always filled with many varieties of flowers namely December, kanakambaram, chamanthi, Malli, mullia,  jaji,  nithya malli, kadamdam, rose, derri. The Chennaities are blessed to find such quality flowers almost throughout the year. Every celebration or festival is not complete without flowers. Flowers are sold in loose or tied form ranging from five rupees to thousands basing on the quantity of purchase. They are sold on bi cycle, small shops, malls and markets.


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*December flowers come during the month of December in more than three colours. Pink, orange, blue, white are the usual colours of flower with no strong fragrance.
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* Malli in Tamil, is a variety of lily normally a bud like, with soft petals and small stem. The flower is white in colour with nice smell.

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* Kanakambaram in Tamil is a flower that belongs to the family of Acanthaceae. The flower is orange in colour with thin stem and petals.

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*Chamanthi in Tamil or chrysanthemum is a big yellow colour flower with a strong stem and good fragrance.

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*Jaji in Tamil is a flower in together white and pink colour. The fragrance is so attractive that it will make heads turn when one carries it or adorn in her hair. This is most favourite of many Chennaites.


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* Nithya malli in Tamil is such a tiny slim flower, white in colour with beautiful smell and lives fresh for many hours. It will be stunning to see when tied together.

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*Mullai  in Tamil is a small flower with thin, but long stem and white petals. At times it is used as a substitute for Malli.

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*Kadambam is a mixture of three or four varieties of small flowers in green, orange &white colours. It is famous for its fragrance and multi coloured nature.  This flower is highly liked by many Chennaities.

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*Rose or roja in Tamil is a universally well -known flower for its colour and fragrance. Different varieties are available in Chennai in many colours.
*Derri  in Tamil is a flower almost like a rose in orange, blue and white colours. It has a long stem with no strong smell.

Monday, 7 January 2019

BESTSELLER BY AHMED FAIYAZ


                                    Image result for image of the book best seller by ahmed faiyaz
Ahmed Faiyaz is a bestselling author with many books to his credit. The book Best seller presents the hidden complications of the Editor and how a manuscript gets transformed into a book. The steps or the process, the manuscript needs to undergo before it reaches the hands of a reader, the post publishing effects & occupying the best seller list are the major topics of concern in this book. The working style of the publishing industry, its competitors, influence of media, writer’s submissions and various barriers in between are finely crafted. Presenting it in the form of a story is highly laudable. The story moves around Mumbai - a Metropolitan city in India, the Hindi words in between makes it a Desi read. The struggle to bring back the lost glory of a publishing firm is the root of this story.
 The book also throws light on the subjects like disappointing reviews and reasons for book failure which leads to more complications.The financial crisis in the publishing firms gets bigger, if the technique to gauge the market scenario & the sales promotion goes wrong. I quote from page 116  “”printing excessive copies of Sudhir’s book has also damaged us; we have printer bills to clear and dead stock piling up.””
Post the publication of a book comes the serious issues in the form of copy rights and translations.  When selecting a book for publication, it needs to be weighed in every angle because the author says “ Books serve a higher purpose.” Quality in the publication & its importance is underlined in the page 70 of the book. I quote-“She is really unhappy with the Editors. The publisher didn’t market her book well and the paper quality of the book is cheaper than what it normally uses,’’
Preparations for a book launch includes posters & book marks commissioned and events lined up in the leading book stores, interviews with newspapers and TV channels are dealt in a precise way in page 66 of the book. The author has painstakingly covered all the aspects of the publishing industry to present a complete package to the readers.
I quote from page 125 of the book, “A week after its release, the book stood at #1 on the nonfiction national best seller list, with over 100,000 copies sold in book stores and online. Angus was delighted and managed to sell the rights in the European and American markets to Falcon books, the world’s largest, for $500,000, most of which went to Sandeep and Shipra, given the agreement we had struck.”  Becoming the Bestsellers are the dream come true for both the author and the publishing house. The link for best seller
If it is a best seller the shower of praise is sure for the Editor. At the same time if it is a failure even the harsh comments are sure to follow.  I quote from page 96 ‘’He claimed that writers and booklovers were disappointed, as Akshay Mathur had great potential to make a difference. But it appears he is an editor with a price tag and neither has the power nor the inclination to do so.  Akshay remains a puppet in Kalim’s dog and pony show in the name of publishing.’’
The book BEST SELLER definitely makes a good read by keeping the readers engaged in a yearlong challenge of an Editor.
(Received a copy of the book from WRITER’S MELON in exchange for a honest review)