Marie Kondo is a Japanese
organising consultant, author and TV presenter who created the KonMari Method —
a philosophy of life expressed through tidying and decluttering. She began
tidying obsessively even as a young child, choosing to organise bookshelves at
school while others played. As a university student in Tokyo (studying
sociology), she started her own tidying consulting business at age 19.
The KonMari Method – Core Concepts
The KonMari Method™ is a unique,
psychological and emotional approach to decluttering — it’s not just cleaning.
• “Spark Joy” Criterion
Keep only the items that genuinely “spark joy” when touched or considered. If
something doesn’t, thank it for its service and let it go.
• Declutter by Category — Not by
Room
Kondo insists you should tackle items in a specific order:
Clothing
Books
Papers
Komono (miscellaneous)
Sentimental items
• Complete the Task in One Go
Rather than tidying a little at a time, she advises doing an intensive “tidying
festival” so the change in your space and mindset is dramatic and lasting.
• Give Items a Home
Assign a specific place for each thing you keep, so you always know where it
belongs.
Why
Follow This Concept? — Relevance in 2026
Even in 2026, the KonMari method
remains relevant in homes worldwide because it ties physical space to emotional
clarity and wellbeing (not just aesthetics):
• Helps reduce stress &
overwhelm — Studies show messy environments can increase stress and impact
mental health negatively.
• Encourages mindful consumption — By choosing joy over buying more stuff,
people cultivate intentional buying habits.
• Supports wellbeing and productivity — A decluttered home often means a
clearer mind, better focus, and more joy in daily life.
• Sustainable living — By embracing fewer but meaningful belongings, households
reduce waste and unnecessary consumption.
This approach resonates in 2026
with global trends toward minimalism, mindful living and sustainability.
Famous Works & Media Impact
Books:
The Life-Changing Magic of Tidying Up —
her breakthrough book and international #1 bestseller that made the KonMari
Method famous worldwide.
She’s written multiple books that have been translated into 30+ languages.
TV & Streaming:
Tidying Up with Marie Kondo (Netflix) —
a reality series helping families transform homes using her method. It was
nominated for Emmy Awards and significantly boosted global awareness.
Recognition:
Named one of Time’s 100 most influential
people in the world (2015).
Memorable quotes (from official
site & works):
“Life truly begins only after you
have put your house in order.”
“The question of what you own is actually the question of how you want to
live.”
“When you surround yourself with possessions that spark joy, you will create a
home you love and the life you deserve.”
Did Marie Kondo Practice What She Preached?
Interestingly, she has said that
maintaining a perfectly tidy home isn’t always her priority now — especially after
having children. She has mentioned that with family life, strict tidiness
sometimes takes a back seat to joy and connection, even though her philosophy
still underpins how she lives.
This humanises her message: the
goal isn’t perfection but meaningful order and joy.
. KonMari in India — Real-World
Practice
Yes — Marie Kondo’s ideas have
made their way into India, not just as books but via certified consultants and
decluttering services:
Professional Organisers Applying KonMari
Joy Factory — A professional
organising company in India that uses the KonMari Method™ in homes and offices.
It’s one of the first ventures in India certified to apply Marie Kondo’s
principles.
India’s first certified KonMari
consultant (Gayatri Gandhi) operates primarily out of Gurugram/Delhi NCR
helping families declutter using the method.
Other Indian Practitioners
Several Mumbai-based and national
professional organisers are certified in KonMari and help clients declutter
spaces, wardrobes, pantries and offices.
These consultants help Indians
apply the KonMari philosophy, respecting cultural nuances (e.g., sentimental
keepsakes passed through generations) while encouraging mindful choices.
Roots & Inspiration:
Marie’s intense interest in tidying started early — she literally preferred
organising over playing at school. Her defining insight (inspired by a personal
“breakthrough” moment) was that deciding what to keep — rather than what to
throw away — makes the process far more meaningful.
She also drew inspiration from Shinto
beliefs, where objects and the home are treated as sacred and worthy of
respect.
Growth & Recognition:
Her book’s phenomenal success in the 2010s made KonMari a global lifestyle
trend. The Netflix series further popularised the approach, leading to
certified consultants and workshops across the world.
Marie Kondo’s KonMari Method is
more than cleaning — it’s a life philosophy that helps people clarify what they
value, conserve energy for what matters, and create homes (and lives) that
truly spark joy.
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