UNLOCKING THE POWER OF MULTILINGUALISM IN BLOGGING

   

 

 

The journey of learning a new language isn’t just about learning the language — it’s very much about learning the culture associated with that language. As we open up to a new culture, we begin to appreciate others’ opinions and actions. As a result, multilingual people are better equipped to see the world from different perspectives, therefore enhancing their ability to communicate in today’s global economy.

With better appreciation and knowledge of your first language, you can become a better writer, speaker, and communicator. Language speakers also develop a better ear for listening since they’re skilled at distinguishing meaning from discrete sounds.

Being multilingual is being a medium, or even an advocate, for linguistic diversity around the world. And what is true in our interactions with people down our street is also true in our interactions as bloggers.

Blogging is about providing an audience with content; it’s about interacting with people and helping others. From that perspective, should multilingual bloggers go ahead and blog in multiple languages? Depending on the blogger’s objectives, there certainly are pros and cons, and different how’s and why’s.

Maintaining a multilingual blog is not just about format. It’s about content: you’re going to post in several languages. There are two ways to handle this:

Either you publish each of your posts in several languages (multiple posting),

Or you use a different language depending on the topic or format of the post (thematic posting).

The third logical option would be to mix several languages in one post, which I would not recommend unless you have a good reason (thematic constraint, rhythmic or stylistic purpose).

Finally, you need to think about how to express your multilingualism on social media.

If you know different languages, then you can easily express yourself. Limiting yourself to one language only can prove to be harmful to your personal growth and expression. For instance, if you want to say that there is a magnificent way of doing so, using the exact words “magnificent way” might sound a bit off.

However, if you use the words “magnum opus,” you might deliver your idea better to the audience. The word magnum opus means “a great work,” which most people are aware of even though there are chances that they would not readily use it.

However, it would help if you did not use words from different languages that no one might understand. For instance, the word “ikigai” is a Japanese word that means “the reason for being.” While most people understand it, different people do not. You can use it like your ikigai (the reason for being) by writing the word and its meaning in the brackets.

The most important reason why knowing different languages will be beneficial for you while writing blogs is because of your audience. Your audience will be attracted to your content if you have used some chic words (like we did just now). The audience finds it impressive when the content is written incorporating foreign words.

This is because each human being is attracted to exotic things. Getting familiar with things might help you keep the audience, but to grab their attention and impress them, you would always need the help of some exotic ideas and words/phrases that learning new languages can quickly provide you with.

When you write blogs in different languages, more people will be able to understand your work and therefore increase the web traffic for your blog. More people will be sharing it because they know the people know that language and thus can feel relatable.

It is said that a person always thinks in their native language. And so if you can sync your thinking and writing together, you will save so much time as a Blogger. Most of the time, Bloggers are just not able to manage their time properly because they lack ideas and a decent vocabulary to roll out blogs quickly. However, blogging in one’s own language will save a person this hassle.

 Being an early player in an industry for a certain language is a big thing. Early players have the advantage of niche dominance, quick monetisation, and high authority.

 This is exactly why quality blogging in a regional language is an absolute must. The more loyal the language speakers, the higher the chances of a regional Blogger excelling.

 I’m sure every foodie around India who seeks recipes online knows  Hebbars Kitchen. The Blogger behind the entire empire now is Archana Hebbar. What started as a regional blog in Kannada is now available in Hindi and English. Archana has YouTube channels as well as apps for her platform.

 Nowadays, businesses have to flex in whatever way they can to impress customers, and let’s face it – a multilingual site is kind of a flex. 

A site available in many languages is proof that you’re running a global business, which implies a degree of complexity, sophistication, and elaborateness – all of these things reflect highly in the eyes of the customer who’ll associate your business with quality and professionalism.

  Having a multilingual website, while daunting, is not the Herculean task it once was and can be done seamlessly with the right solution. Take your business to the next level by translating and growing – you’re not likely to regret it. 

Multilingual SEO allows your website to prepare for the foreign market. Optimizing the website means the respective search engines can pair up with your targeted SEO keywords. These are the same words that your potential customers usually use to find related products or services on the web.

There are numerous advantages to being multilingual in the blogging arena. Unlock its power and engage with global audiences by creating high-quality multilingual blog posts.