1. Generalisation
2. Specialisation
3. Extension or Transference, followed by
Differentiation of Meaning
4. Association of Ideas
5. Polarisation or colouring
6. Loss of Distinctive colouring
7. Metaphorical Application
8. Euphemism
9. Prudery
10 Reversal
of meaning
11. Popular
Misunderstanding
12. Proper
Names become ordinary parts of speech
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