A landing page is where visitors often end up after being enticed there by a specific, targeted campaign - an offer for something desirable delivered via e mail, social media, or an ad. And often the page places that compelling offer behind a lead capture form, with the idea of converting visitors into leads that can be followed up on.
A landing page should offer visitors a hyper focused experience that delivers them to a specific page and gives them a clear path to follow.
Here is how you can put together the bones of an effective landling page - one that will convert your browsers into buyers or subscribers, or at least further your relationship with them ;
*Match the message to the promise
* Deliver awesome
* Avoid TMI
* Keep your headline benefit -driven
* Subheads and copy. Be brief
* Use second person plus active verbs
* Be blindingly obvious
* Show, don't tell
* Keep things simple
* Use trust indicators and social proof to reduce anxiety